Agency: Nu Factory

Project: Live painting performance during Outdoor Festival 2018 in Rome, canvas dim. 100x100 cm, technique: acrylic paint.

I decided to realize a mix of calligraphy and lettering to create this canvas, that represent the logo of "Birra del Borgo" , the iconic red tower made of their motto Re-Thinking Ale, overlayed on a casual brush calligraphy texture made of all keywords that represent the beer brand itself.

With the same artwork, HB Production realized a live screen printing in a limited series of pieces.
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